In today's world when we have thousands of friends on social media, what is then the meaning of friendship. We can’t start early enough to learn what friendship is so we’ve created the hektik buddies (knuffeldoekjes) for the newborns.

A hektik buddy is a cuddle cloth and a baby 1st experience of having a friend, someone who is there for you.. no matter being burped, pinched, bitten, dragged over the floor or drooled all over.. a buddy stays. #FriendshipMatters #Knuffeldoekjes

Hektik products are being handmade with love in sheltered social workplace in Rotterdam in close cooperation with 010 Rotterdam Inclusief.